Naked Web Marketing Part 2

The web shares

This should be a major consideration for web marketing, but instead it is ignored. A web marketer will suggest that we use Facebook, Twitter or Linked-in, among other social media because they all share. And that means that we forget about sharing through our own web site and we end up giving our best content away. And for what?

The time focus for Facebook is short. Even shorter for Twitter. Our best content should be shared from our own site first because it makes our web site stronger. Then we can feed bits to social media to attract attention. Attention from social media sites is very short lived and has to be constantly repeated, but on our own site the same information builds and attracts, and then builds and attracts even more.

If that doesn’t hit you between the eyes then you are not getting the significance of sharing. It is not just social media that can use this powerful aspect of web marketing and we would be wise not to put control of our most attractive content in the hands of social media. They can use or misuse it all however they please.

Web marketers don’t seem to get it

Web designers and web marketers are pretty much sold on letting trendy social media control your web marketing. They can make money by running your social media campaign, which may be quite alright if they also helped you share directly from your own web site.

Sharing is important for long term growth and it can be accomplished over time. Don’t rush or panic. The truth is that all your, so-called, competitors are not sharing and are not growing. Time is something you have a lot of, but there’s no time like the present for getting started. And you are probably wondering just what your business has to share with its market.

A brief list of the more important web attributes:

• No time or space limitations on web marketing

• The Internet swallowed all other media and makes them adapt to the web

• The web is a virtual reality – having many more nodes plugged in

• You don’t find your market – they find you

No time or space:

As soon as you start talking about your market’s biggest problem – You know, the one you solve – then you have all the time and space you could ever want. Your market likes that, it attracts them and it interests them. Keep going, talk about other problems they have so as to include an ever wider market.

Swallowed all other media:

The web is not like any other media. It can be your telephone, but it works differently. It can be your newspaper, but it works differently. It can even advertise and use push marketing, but most of the benefits come from using pull marketing. In fact, pull marketing is second nature to the web and has a much greater reach than trying to push.

The web is a virtual reality:

A virtual reality is no less real than a physical (material) reality, it’s just that a virtual reality has many more social, business and institutional connections all plugged in and ready to connect.

Your market finds you:

Your web market is anonymous. It is your web site that has to have attractive content in order to stand out from other sites. Web designers like to think their awesome designs attract but search engines don’t pay attention to graphics. Web marketers like to think their advertising attracts but web users (you and me included) try to ignore ads.

The biggest attraction for our market is when we share information about solving their problem. They didn’t come to our web site to see pretty web designs or to see and read our ads – they came thinking we could help them.

Attracting your market

Helping your market by sharing your information does not mean giving away the recipe to your secret sauce. Your competitors may want the secret but your market could care less. They are not going to mix up a batch of your secret sauce, instead they are going to want you to implement your secrets and pay you for doing that.

You will have many ways your secret sauce can be used and your web site can list them and hold them all. All of the problems your secret sauce has solved can be written up and go on the web. As you share all the problems and solutions you can remember you will be building a destination web site while other business owners are chasing after a market they can’t see or touch.

The Worst Affiliate Marketing Strategy You Can Possibly Have

People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.

Quite simply – that is the worst affiliate marketing strategy you can possibly have.

Let’s discuss why that is the case.

At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.

Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.

Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!

So adopting that affiliate marketing strategy will result in you missing out big-time.

So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.

Suddenly your strategy takes on a different complexion altogether. It might go something like this…

  • You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
  • Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.

Can you see the powerful difference?

Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:

  • promote your affiliate link over and over again in a variety of ways
  • build a relationship with the subscriber to earn their trust so they often buy your recommendations.
  • promote not just ONE product, but many products over time, all earning you commissions
  • learn more about your subscribers so that you can tailor your offers to give them what they want

So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.

Affiliate Marketing Strategy For Making Money Online

Strategic internet marketing methods are known to yield the best results. A well thought out affiliate marketing strategy could be the difference between you making money at home or failing at it. Strategic internet marketing is a common practice that is sure to lead anyone to success no matter what their level of business knowledge is.

The basic idea of affiliate marketing is where someone will set up a page online, sometimes known as a squeeze page that includes an affiliate link. This affiliate link will be connected to that user and their affiliate account and once a visitor clicks that link and buys the product, or service, the affiliate account holder will receive a nice amount of commission. It is basically a reward system where you get rewarded if you successfully bring a sale towards a designated product, or service. It truly is a win, win situation.

There are several methods to apply an affiliate marketing strategy and one of those is called a squeeze page. A squeeze page is where someone sets up an attractive sales page via the internet and puts a dozen of their affiliate links within the page. They often stuff the page with useful information and customer testimonials so that you are convinced this product is worth the purchase. Most of the time it is worth it but do your research before you act impulsively.

Click per action, or CPA, is a great method that should be considered a smart and strategic internet marketing tool. Someone may own and website or even a blog and they have plenty of content that keeps their visitors quite happy. This user may have an ulterior motive, in a good sense, where their goal is to build a large list of emails. It can also be called a subscriber list or even a directory and this tactic is used for a certain purpose.

If a visitor were to fill out a form to subscribe to a certain mailing list, lets say for free weekly coupons via email, that form could be an affiliate link in disguise. When the action is completed the one who brought the visitor should receive a nice commission for their troubles. If you have several successful websites or blogs you can easily earn a nice amount of income when applying an affiliate marketing strategy such as click per action.

Another affiliate marketing strategy proven to be very valuable is advertisement placement. There are many companies that offer their advertisements to be place upon your website or even a blog if it is valuable. If someone clicks that ad and proceeds to purchase the item you will be receiving a commission because you are the creative person who made that specific sale possible. It is the company way of saying “Thank You” when you think about it. This has proven to probably be the most popular strategic internet marketing method for a long time now. Either way one should find success while using any of these methods that were mentioned above.