The Art of the Business Web Marketing Email List

As a business owner marketing your business, brand, product and/or service, you know that you need to reach out to targeted individuals on the web. This means that you must seek out and target your business web marketing materials towards those people who might find an interest in what you do. If yours is a company that manufactures wheelchairs, you will obviously want to market your materials to people who require the use of such equipment, or the families of people who do. What if you could gather an entire group of targeted individuals into one area so that you could market to them over and over? That is exactly that business web marketing list building is all about. If you can gather your own list of highly-targeted prospects and customers, your job becomes ten times easier. You no longer have to seek out like-minded individuals, you’ll have them right where you want them: on your subscriber list. Let’s take a look at the art of building a business web marketing email list and how to leverage that list for maximum return.

Email Platforms

You could manage a business web marketing list all on your own, but why when there are many platforms available to you that make the task easy? A few examples of email marketing platforms that are popular with the business to consumer and business to business Internet marketing crowd like include:

  • AWeber
  • GetResponse
  • Constant Contact
  • Mail Chimp

Each platform comes with its own features, price points and extras, but it really doesn’t matter which platform you choose. Each one, regardless if it’s paid or free, will allow you to:

  • Create an opt-in form that you can place on your website or blog
  • Import email addresses that you gather from other means
  • Pre-program email messages (autoresponders) to go out at specific times, such as a Thank You autoresponder that goes out the moment someone opts into your list
  • Test emails that will give you the data you need to improve your campaigns and conversions

These are just some of the features you will receive with most business web marketing email platforms. The more advanced the platform and the higher the cost of packages, the more features you’ll earn.

Email Marketing on the Web for Any Small Business

Once you have selected the ideal business web marketing email platform, you next need to set it up. Most platforms will allow you to tailor your emails so that they can look and feel anyway you wish. For right now, we will focus on plain text emails.

Opting-In

Find the area on the platform you chose that dedicated to form creation. Your opt-in form will go on your website or blog and will allow your subscribers to enter their personal information, usually a name and email address. Some marketers also like to gather phone numbers, especially if they are simultaneously running a mobile or SMS business web marketing campaign.

At any rate, you will want to create your opt-in form so that it matches your website exactly. The closer you get the colors and design of your site to match your opt-in form, the higher your conversions will be.

Free Offer

Most people hate to receive tons of emails. For that reason, most people are very apprehensive to give out their personal information, including their email address. Your job as a business web marketing expert is to entice the click.

Write a short report or get someone to write it for you explaining to your audience how to complete a task, solve one of their goals or anything else they might find useful. If your site provides tips for Brazilian Jiu Jitsu practitioners, for instance, you might write a report titled, “Ten Ways to Avoid Submission that All BJJ Practitioners Should Know,” or something to that effect. Make sure your audience will be interested in the information and make sure the information found inside can’t be found elsewhere online.

If you do have to rehash information found online, put your own spin on it and make it as unique and as valuable as possible for your audience.

Get Creative with Your Business Web Marketing

Once your opt-in form is completed, start sending targeted traffic to the page that is hosting the form, or to multiple pages if you happen to be testing your form. Write articles, spread the news on social networks, blog about your subject and toss in a call-to-action mentioning your free offer, and engage in any traffic-building that will help you build your list with targeted prospects.

Don’t just gather email addresses and contact information from your opt-in list, however. The business of marketing requires you to think outside of the box. Every time you do business with a customer, ask for an email address. Host a local event and place a fish bowl near the entrance where participants can drop in their business cards or come up with your own ideas.

You Have a Business Web Marketing List: Now What?

Once you start building a list, you will want to populate your business web marketing email platform with autoresponders to go out at specific times.

The Business of Marketing With Email: Crafting the Autoresponder

Your first autoresponder should go out when your subscribers opt-in. Most platforms have pre-programmed messages that go out when the subscriber first hits submit after entering their info and then again when they finally confirm their email thanking them for subscribing. You can customize these if you want to and it is recommended that you do.

When crafting business web marketing autoresponders, try to be conversational, edgy, catchy and informative. The rule of autoresponders is no fluff or boring material. People are too busy and their attention spans far too short to put up with lengthy autoresponders that don’t say anything.

The following autoresponder schedule should work for any business to customer or business to business Internet marketing campaign.

  • Autoresponder 1: Please confirm your email address.
  • Autoresponder 2: Thank you for subscribing. You will also want to explain to your subscribers that you will never spam them, trade or sell their personal information or abuse their info in any way. You will also want to explain to your subscribers that you will be sending emails daily, weekly, monthly or whatever schedule you plan to keep. Let your subscribers know what to expect and they’ll remain your subscribers for far longer.
  • Autoresponder 3-8: Take your subscribers through a five-part e-course. Really, you’re just pre-programming five tips, one in each email. Let your subscribers know that they are getting something special and that your tips cannot be found anywhere else. Do not sell during the five part e-course. This is merely for information, to help your subscribers reach their goals and it also positions you as the expert in your field.
  • Autoresponder 9-10: This is when you will want to recommend that product you’ve been dying to sell. It could be your own or an affiliate product. Now that you’ve positioned yourself as the go-to person in your field, let them know that the product or service is one-of-a-kind and it will help them reach their goals. Obviously the product or service had better be good and worth the money if you hope to retain your business web marketing list subscribers.

From then on, you should alternate between selling and tip-giving. Always give more advice, help, tips, updates, news and other relevant information more than you sell. Do not annoy your list subscribers or they will unsubscribe and bail on you.

The business of marketing with email lists isn’t difficult, but it does take patience and know-how. Once you establish yourself as the leader in your niche, your subscribers will be proud to be subscribed and they’ll follow any links you provide as they strive to reach their goals.

If you are selling your own product or service or you’re an affiliate marketer selling someone else’s products or services, an email list is always the way to go.

Affiliate Marketing Tips – The ‘Smart Small, End Big’ Affiliate Marketing Strategy

The concept behind affiliate marketing is simple. You sign up as an affiliate of a company so that you get a commission each time a product of the said company gets sold through your referral links. Your task is to promote the links in forums, blogs, and even in your own website. However, owning a website is not necessary to become a successful affiliate marketer, although it sometimes helps to have one.

But in spite of its simplicity on paper, affiliate marketing can be complex in actuality. Think of it as a game-the rules are standardized, but whether you win or lose depends on how well your skills fare against your opponent’s. The good thing about affiliate marketing, though, is that more multiple winners can enjoy the fruits of his labor. Everyone can succeed in affiliate marketing with the right affiliate marketing strategy.

Strategy 1: Don’t Go Against the Big Ones

One successful affiliate marketing strategy is to start small. If you are a newbie, it’s better to start with an emerging niche market instead of a big, mainstream one. Companies with mainstream products and services already have established affiliates by now, and you will have a hard time working against them.

Strategy 2: Find Your Own Market

There is always a market to tap; you just have to find it by researching on current and forecasted trends. A pattern usually emerges, and from there you can identify what the next hot trend will be.

Starting small will not yield big results right away, but in affiliate marketing, patience is definitely a virtue.

Smart Affiliate Marketing Strategy – Promoting an Affiliate Product That is Proven to Sell

When you are running your own online affiliate business, you will be focusing the majority of your time on driving as much traffic as possible to the product that you are promoting. The main reason you are doing that is because you will want to get maximum profits from your marketing campaign. Here are the reasons why promoting affiliate product that is proven to sell is one of the smart strategies that you should be using.

The 1st reason is that you will want to leverage on the merchant’s effort. A successful merchant will understand that that the amount of income he is earning is directly proportional to the amount of income that his affiliates are earning. The merchant will continue to tweak his website till it got good sales conversion. It will be more practical to leverage on the merchant’s effort as your main role is to market it.

The 2nd reason is that you will want to fully maximize the amount of profits from the traffic that you send to the merchant’s page. Since you will be investing a lot of your time and effort, you will want to ensure that you get good return of investment. When you promote a product which has better sales conversion, this will means more profits for you. A 1% increase in sales conversion will mean that you will get 100% more income. Thus, it will be worth the investment of your time to find good converting product.

The 3rd reason is that you will want to protect your credibility and reputation in the business. It is generally true that products which have good sales conversion tend to be good products although that might not always be the case. Besides checking the product sales conversion, you will want to put in the extra effort to check the reviews of the product or even personally purchased the product so that you can review it personally. You will have more confidence in promoting a good product when you know that it will be helpful to the customers.

Here are the 3 main reasons why promoting affiliate product that is proven to sell is the smart strategy you can use to improve your profits. Be willing to work hard and work smart in your business as this is the only path to get real success.